20 years, China's furniture industry, the rapid development. In 2007, China's annual GDP of furniture will be 5,400 billion yuan, accounting for the year the world's gross domestic product 307 billion U.S. dollars of furniture 25%; annual exports 22.617 billion U.S. dollars, accounting for the world furniture trade in the year 100 billion U.S. dollars of the 22.6 %, China has become the world's largest furniture manufacturing country.
         However, the level of international furniture industry chain analysis, China's furniture industry is still in the low end of the industrial chain, namely, the low end of the smile curve. Product ideas, design, marketing, brand, basically all of them in Italy, the United States and other Western developed countries. With their advanced design concepts and superb production technology, the occupation of the world's high-end furniture market. China's furniture industry, is still in the early stages of development. On the one hand, rapid growth in demand for furniture, foreign investment, private capital have plunged into the furniture industry; the other hand, disordered competition, reduction in the level caused by furniture, corporate profits, market concentration decreased. 50000 more than the national furniture industry, 80% are SMEs, financial strength is poor, small-scale production, it is difficult to obtain economies of scale; lack of profitability prevented furniture, product design innovation and technological advancement. The development of disorder caused by excess capacity, lack of equipment utilization. Many of them have a certain scale enterprises started to expand overseas, through the undertaking of foreign orders, to accelerate the development of furniture, but its lack of brand strength and independent intellectual property rights have also greatly hindered the upgrading of the level of exports of furniture, value-added products can not be reflected in the manufacturing , there has been an exporter of furniture selling price lower than the domestic phenomenon. Highly dependent on export-oriented furniture, once the international environment changes, chiefly the export. In 2008, although China's furniture exports reached 26.911 billion U.S. dollars, up by an increase of 21.5%. But ditto-year growth rate of exports compared to furniture is still down by 8.2 percentage points.
         As the international financial crisis on the impact of the furniture industry show, more and more of the furniture industry began to existing modes of production and marketing to reflect. Some of the original export-oriented enterprises begin to shift to the domestic market, but the immaturity of the domestic furniture market conditions and our level of understanding of the furniture, but also hindered the development of existing. How to cultivate and develop China's furniture market, and create a development model of Chinese furniture, there are many deep-rooted problems need to be explored and resolved. This paper would like to raise the issue of furniture development, some of the points for the furniture business development for reference.
         Chinese furniture is at a critical stage of development
         Although in 2008 the growth of Chinese furniture has been slow, but still the world's fastest growing countries in the furniture industry. With the international furniture Yetai mature, the Chinese furniture industry is still in the growth stage of development. The first products in the domestic consumption is still more space. Compared with developed countries in Europe and the United States, China's per capita consumption level of furniture is still relatively low. To the information retrieved from the current analysis, the U.S. annual per capita consumption of furniture, 236 U.S. dollars, the German average consumption of 371 U.S. dollars of furniture, Japan's per capita annual consumption of furniture, 255 U.S. dollars, while China's roughly 12 U.S. dollars. Vast rural market share of furniture, even lower. As China's national conditions and the population base, we may not fully meet the consumption level of the furniture western developed countries, but with the people's living standard continues to improve, the number of the demand for furniture is still growth. Second, the furniture products also failed to meet the needs of people's cultural life. On the one hand, China's furniture products, categories a lot, but on the other hand, people also felt more similar to the furniture, can realize their individuality and personality, to meet different levels of breakdown of furniture little. Third, the marketing model is not perfect. The furniture of Western powers, after several centuries of development, marketing ideas, brand cultivation, marketing models, marketing and team building are relatively mature. In the United States, a number of large enterprises tend to low value-added furniture products are sold through OEM in the form of production shifted to China and other countries, but its focus on the development design, brand core values of network construction. The lack of domestic enterprises and the domestic and international well-known brands, marketing mode relatively homogeneous. Our development gap with the international furniture show that China's furniture industry has not yet reached maturity, there is still room for growth and development potential.